I wish I could monetize, but my blog is small!
This is a statement that I've hear many people make, and little do they know how completely mistaken they are! I was one of those people as well, thinking that only big blogs with hundreds of thousands visits a month could earn an honest income online . . .
First of all, let me start by saying this: If you decide to monetize your blog, don't let anyone ever tell you that it's not proper for bloggers to monetize! That is the most ridiculous thing I've ever heard!
While it is true that certain blogs decide not to monetize, mostly because of the nature of their site, that does not make it wrong for other blogs to do it.
Becoming a blogger is a job like any other job, there is no difference! We invest effort, time, money, and many times, even sacrifice personal areas, to deliver quality content to make our blog grow and become great, so that we can make a decent income out of our effort!
This is the exact same principle that applies to anyone that goes to college (just like I did), works hard to get a degree, and finally finds a great job that pays for all the sacrifice!
If someone ever tries to tell you that you should not seek compensation, ask them: why then famous people with social media accounts get paid to sponsor a product/service; or even better, ask them: why don't you go to work for your company for free, then?
So, with that been said, and out of my chest, the answer is YES! Your small blog CAN monetize!
Let's get started.
I am not about to give you a list with thousands of places you could use to monetize your blog, because the reason you are reading this article, is that you are looking for ways to monetize your smaller-scale blog, like mine. I consider my blog somewhat small, compared to others, and I'm perfectly okay with that. When a blog becomes huge, you are looking at hiring personnel, or becoming a slave of your own blog, and that is not what I want. — So I'm going to share with you the things that are working for me, that allow me to monetize my blog right now!
1. Influencer Marketing
Influencer Marketing are companies that work directly with advertisers that want to promote their product or service on a one on one basis thought social media and blogs. Companies know that in average, people spend almost 2 hours a day in social, and they want to present their product to that audience during that time they are not watching TV!
Once you apply and get approved, you become an Influencer, and you earn that name, because your social media and blog audience are going to listen to what you have to say about the product you are promoting, and you opinion is going to influence the way they think, see, and feel about that product or service.
My absolute favorite Influencer company is Linqia!
And why is that? Because they do not require humongous number of followers or page views, giving smaller bloggers like you and me the wonderful opportunity of monetizing! I agree so much with that! After all, believe or not, many, many people buy fake followers, just to impress Influencer Marketing companies.
Linqia is quite fast in processing applications, and once you get approved, you should receive your first campaign within a month or so. They pay on a per click basis, at $.80 per click, and the wonderful thing about them is that they take your last 3 campaigns to average the total number of clicks you delivered, to calculate the income they'll offer you on your next campaign! So the better you do on each campaign, the higher income you'll get offered from them! (At this point, I don't know if there is a cap to the amount they'll offer you).
Compared to other companies that require an extreme high number of followers and page views, Linqia's pay range is higher, and the payment process is one of the fastest, if not the fastest in the industry, at only 10 days after the campaign ended, and many times, even faster than that! Experience talking here.
It is completely free to apply, and it is always a good idea to apply through an existing influencer, like I did myself, because it gives you a foot in the door when they look at the stats of the influencer that invited you to join.
When you apply to become a Linqia Influencer, you will get a screen with the basic requirements to be accepted, but I want to tell my favorite one. They base their acceptance on the number of your social media followers, rather than monthly page views, which is amazing, and no one else does that!
They only require a total of 2,500 social media followers or unique monthly visitors, so if you don't qualify on monthly visitors, you can still qualify on social media followers . . . that's why I love them!
Now, the same way I said that it is absolutely okay to monetize your blog, I am going to tell you, that you absolutely have to become an honest, truthful, and smart influencer. If you ever compromise that, all you'll do is drive your followers away, because either they'll stop trusting your opinion, or they will stop following you because they are not interested in what you are promoting!
Things I never do, (and you shouldn't either):
2. Affiliate Links
Affiliate companies gather thousands of merchants under one roof that will pay you a commission when a user completes a purchase of a product using one of your affiliate links or banner placed on your blog or social media.
There are no high requirements, and almost anyone with a blog can apply and get approved for an affiliate account. However, some of them can be quite strict, and could cancel or inactivate your account if there are no sales within a certain amount of time.
I really love affiliate links, but please know that it takes patience to monetize with them. — It can take quite a lot of effort from you to write a nice article featurig an affiliate product on your blog and share it on social media, or to place affiliate banners on your site, only to find out they are no resulting in any sales right away. Sales do happen, but if you are not a patient person, affiliate links might not be for you.
I use ShareASale on my Blog, and I really love them!
It is free and very easy to apply to ShareASale, and you get approved for an account almost right away.
Please note that having an approved affiliate account does not imply automatic approval from each merchant. You have to apply to each individual merchant, and they will directly handle the approval process based on their own requirements. Once approved, then you can start using their affiliate links and banners.
ShareASale have thousands of merchants in their list, and all you have to do is look for products that somehow are related to your blog niche. By doing so, you will make it easier to incorporate the affiliate products into your blog posts and social media. — For ex. If you blog about travel, it would be very difficult to sell gaming products on a blog post.
3. Ad Banners
Ad banners (which I have on this page) are an easy way to make money on your website, however, how much you make depends directly on how many page views you have on a monthly basis.
I do have them, in spite of the fact that my blog is not a huge one, because once you place them on your pages, there is nothing else you have to do, and, though small, it is income that generates all by itself every month.
Money is paid to you based on what is call CPM, or RMP, which means advertisers pay a given amount on a per-thousand-views basis, including desktop and mobile devices. In other words, every time a person visits one of your site pages, the ad banners get loaded, it counts as an impression towards the monthly total. If in any given day you did not make 1,000+, your income will be proportional to the number of impressions you had that day.
For ex. Today, advertisers payment was $2.50 per thousand impressions, but you only had 750, your income will be: $2.50/1,000 x 750 = $1.87. (The same calculation applies if you had more than 1,000 impressions that day).
Other advertisers pay based on a Per Click basis (CPC), which I don't use, because I have no control over my visitors clicking or not on the ad banners.
I use Google Adsense, and Media.net (by Yahoo). They are both wonderful companies, their banners are professional, high quality, and their pay is great, even for smaller blogs like mine! — So if you do not mind that it is a small monthly income amount, you should apply to both of them!
Never overload you site with a crazy amount of ad banners, or irrelevant affiliate banners, as it acts a distracting factor to your followers, and it might discourage them from staying or returning to your site.
I'll be updating this post as I discover and join other venues of income that are suitable to work with smaller blogs, so come back often for updates!
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